Electronic Medical Records - 770 Words

Electronic medical records 2 Electronic medical records In today’s society, time is limited balancing professional and personal lives. People expect the quickest method of communication so they can get back to living their lives, without interruptions. E-mail, the Internet, and cellular phones make communication faster for people to get the information they need. Communication is crucial between consumers and medical providers. Electronic medical records are a mode of communication between consumers and providers. Electronic medical records patient records including medical history, treatments, allergies, lab work, surgeries, and physician’s notes relating to the patient stored electronically on a computer. Benefit to patient†¦show more content†¦This does not mean patients are happy about their personal medical information being used for marketing purposes. There is a certain level of trust that must be maintained if marketing is going to be done through information from patients’ health information (Bowman, 2010). Marketing must follow the standards set forth in HIPAA to prevent unauthorized use of personal information. Health care technology is rapidly changing to make health care safe, efficient, and informative for patients. Electronic medical records are an asset to the health care field. Patients benefit from electronic medical records because the records are easier to maintain and are safer. These records make communication easier to maintain between patients and providers. The federal government will ensure that electronic medical records rules and regulations are strictly followed through the HIPAA laws. Electronic medical records 5 References Bowman, D. (2010). EMR mining unlocks personalized health care marketing. Retrieved January 7, 2012, from www.fierceemr.com Gellman, R. (2003). HIPAA basics: Medical privacy in the electronic age. Retrieved January 7, 2012, from www.privacyrights.org Landro, L. (2006). Social networking comes to health care. Retrieved January 7, 2012, fromShow MoreRelatedMedical Records And Electronic Records998 Words   |  4 Pagespresented multiple issues concerning converting paper medical record to electronic medical records. The first concerns are the inefficiencies of the paper medical records and the steps needed to convert the current records to digital records. A second concern was that the medical staff would have to change their work habits to adjust to using the electronic medical records and the training that would be needed to implement the electronic record software. Another concern would be the various formatsRead MoreElectronic Medical Records ( Emr )1245 Words   |  5 PagesElectronic medical records (EMR) Introduction For centuries, paper-based records were the only way of communicating patient’s medical records throughout the health care system. Gradually, for the past two decades, the healthcare system has been transitioning toward computerized systems called electronic medical records better knowns as EMR. Dr. Clem McDonald from the Regenstrief Institute stated that his â€Å"goal was to solve three problems, to eliminate the logistical problems of the paper recordsRead MoreApplication Of Electronic Medical Records1299 Words   |  6 Pageslocal community. The purpose of electronic medical records is to improve the efficiency of health care delivery by sharing information of a patient s history, treatment and outcomes. With this product we will save time, increase reimbursement, decrease physicians, nurses and other staff members wait time and increase better clinical outcomes. EMR generates data that can drive care quality, patient safety and effective financial management. The C enter for Medical Services known as CMS has mandatedRead MoreThe Benefits Of Electronic Medical Records1373 Words   |  6 PagesIntroduction The benefits of Electronic Medical Records (EMR) significantly outweigh the disadvantages, when it comes to the nursing care of patients in multiple settings. There have been multiple studies proving the enhancement and efficiency of nursing care in various areas, when electronic documentation is properly taught and utilized. Likewise, there is evidence supporting the reliability of the documentation, after comparing nurses’ verbal accounts of previously recorded information. When theRead MoreElectronic Medical Records ( Emr )1322 Words   |  6 PagesInformation Technology Technology plays a vital role on the overall productivity of a medical practice. Electronic medical records (EMR) are commonly used by both large and small practices. They offer practices an efficient mean of storing patient data; furthermore, the government offer incentives for meaningful use of electronic medical records. Generally when it comes to implementing an EMR, it is necessary to choose the right vendor. EMRs usually fall into three vendor systems: single-vendorRead MoreElectronic Medical Record ( Emr ) Essay1401 Words   |  6 PagesElectronic Medical Record Introduction The introduction of computers has allowed the medical community to rapidly change the way they practice. Healthcare providers are no longer using paper records but have instead opted to utilize an electronic medical Record (EMR). While not all offices and hospitals have switched to an EMR it is becoming more standard to be a routine part of healthcare. Now patients can even view their health care records on the cellphones. Providers can access a patient’sRead MoreElectronic Medical Records Essay1856 Words   |  8 PagesElectronic Medical Records or Computerized Medical Record System what is it and what are the advantages along with the disadvantages of using this system? That is what we will discuss in this paper. Electronic Medical Records (EMR) is a computerized database that stores all of the personal and medical information of the patient’s care and billing information by the health care providers. Today, only the providers and medical practices can implement these systems. Also there are neither known nationalRead MoreElectronic Medical Record ( Emr )1688 Words   |  7 Pagesgovernment pushed for the automation of Electronic Medical Record (EMR), hospitals and private practices were required to follow the government mandate to avail of the incentives and at the same time to qualify for Medicare and Medicaid reimbursements. Moving from paper to electronic records was a monumental tasks not only in the implementation of the software but also in training all hospital providers to properly use the EMR. In 2010, the University of Maryland Medical System (UMMS) decided to switchRead MoreElectronic Medical Records1228 Words   |  5 PagesBased Medical Records Abstract In the medical field there have been a lot of technological advances and making health records electronic is one of them. The days of having a paper health record are almost obsolete. An electronic health record keeps a patient’s medical information and history on a computer which is accessible to more people in less time. I will explain how the continuity, communication, coordination and accountability of the electronic health record can help the medical officeRead MoreThe Electronic Medical Record956 Words   |  4 PagesFor a nation to be technologically advanced, the United States (U.S.) is having a hard time overcoming the dark era of utilizing hand written scripts, progress notes, and paper records. In comparison to other countries, the U.S. is lagging behind in the health care system. Even with all the improvements that have been made recently, the U.S. ranked last in 2014 in areas such as access, efficiency and equity compared to Australia, Canada, France Germany, the Netherlands, New Zealand, Norway, Sweden

Child Observation Report Essay - 1203 Words

Recently, I went to The Happy School, a preschool in my hometown of Smallville, California, to pass the morning with the students there. In the time I spent there, the children, ages 3 to 5, engaged in unstructured play, and sat in a circle for calendar time and reading aloud. The preschool is primarily child-centered in terms of its organization, meaning it incorporates a lot of child directed activity, and less structured, or adult directed, learning (Berk, 2008). I watched the group of about twenty children with the intention of studying them as a whole, but I found myself compelled to watch two children in particular, Addison and Jack, because they displayed particularly intriguing behavior. (p187) THESIS, what behavior, theories†¦show more content†¦During these few minutes, Addison demonstrated some of the cognitive, emotional and social challenges typical to people in her developmental stage. For example, Addison had trouble inhibiting her impulses to move and t alk to other children during story time. However, Addison did make an effort to inhibit these urges, an ability made possible by the growth of her cerebral cortex (Berk, 2008). Addison verbally coached herself as she tried to conform to the requested behavior, an action that Vygotsky would categorize as private speech (Berk, 2008). Additionally, Addison’s effective inhibition could be attributed to what Barbara Rangoff called guided participation, or â€Å"shared endeavors between more expert and less expert participants† (Berk, 2008). Engaging in the activities of the class and being guided and supported by their teacher helped Addison, and the rest of her classmates, remain engaged. EFFORTFUL CONTROL Also, Addison’s actions when she pulled her classmates hair demonstrate the difference between instrumental and hostile aggression and provide some insight into her moral development. When she tugged on her classmate’s hair, it seemed that she did thi s to gain her friends attention, not to hurt her. Because her action had a clear end, and lacked malignant intent, it can be categorized as instrumental aggression (Smith, Cowie, Blades, 1998). Furthermore, she showed some signs of remorse (scrunching her eyebrows and turningShow MoreRelatedObservation Report For Child Observation1557 Words   |  7 PagesEach child sat down individually with the researcher the day after to read out the words they have learnt. They were shown pages of books and asked if they could identify the words from the text. They were also asked to create a sentence using these words. The Memorization and Mixed Method approach showed that 8 out of 16 children (50%) had a full score in reading the sight words â€Å"see, â€Å"give†, â€Å"have†, â€Å"feel† and â€Å"like†. 5 out of 16 children scored more than 2 but less than 5. The remaining 3 outRead MoreObservation Report On Child Observation1411 Words   |  6 PagesWe observed Joaquin in his home in the living room of his home. His mother, younger brother, and younger sister were all there. They interacted with Joaquin during the observation. There were times that the children interacted with Caitlin and me, but for the most part we just observed them interact with each other. Observation Summary I brought a couple activities for Joaquin and his siblings to do while we observed him. I brought a pumpkin, hammer, and golf tees for them to pound them into theRead MoreChild Observation Report Essay1127 Words   |  5 PagesChild Observation Report Lecturer: Dr. Stephanie L. Knight Observer: Afra Mohamed Taha Observant: 3-4 year old boy Topic: Entire Observation Setting: Airport. A family consists of a father, a mother, three daughters and a son. Goal: Observing the boy to see his entire behavior, in addition to his reaction to reinforcement and punishment. Time: 52 minutes Method used: SystematicRead MoreEvaluation Of A Child Observation Report1097 Words   |  5 PagesChild Observation Report On January 4, 2016, I visited my cousin Darius, who is currently a seventeen year old boy and a junior in high school in the city of Dallas, Texas which is where I am from. I asked him and his mother a series of questions pertaining to him and his adolescent development. Let’s take the journey into Darius’ teenage development. Between the ages of twelve and sixteen most adolescents experience significant physical changes related to puberty. This also happened to be trueRead More Child Observation Report Essay6698 Words   |  27 Pages Detailed report of five observations. The names used in this Observation Report are fictitious. This is absolutely necessary to protect the privacy of the children being observed. Observation #1: Ron and aggression Date and time: Wednesday April 16, 2014; 11:25-12:50 Setting: Playground for 1st/2nd grade recess 11:25-11:50, 3rd/4th gradeRead MoreChild Observation Report Essay1269 Words   |  6 Pagesnoticed one child was sitting at the table having a conversation with a stuffed beaver. The two twin girls I was baby-sitting had a giant stuffed bee, and I would chase after them with it and sting them. This shows what the book calls animistic thinking. According to the book, this kind of thinking is the belief that inanimate objects are alive. Another form of animistic thinking would be when my mother told a story about a leprechaun. When my mother asked where leprechauns lived, one child repliedRead MoreChild Observation Report Essay1698 Words   |  7 Pages Child development is an amazing thing to watch in the way that children interact with one another and how they perceive the world that surrounds. While doing our research of child development we began to observe a group of kids ranging the ages 1 – 12. During these observations we noticed traits such as attachment, comfort, and love. Through the following examples we will proceed to observe development in our environment and explain its relativity to the text Observation #1 I observed a set ofRead MoreChild Observation Report Essay2202 Words   |  9 Pagesusually understand her clearly. Natalie will sometimes listen to Paul or Rachel talking and then repeat the things they have said later. She also does this with short stories. Emotional Development: Natalie is generally a happy child she can be very shy with strangers. She does not really cry unless she’s tiered and doesn’t get her own way, if she hurts her self badly and sees blood she will cry and will not let you see it. If she does hurt her self not to badly weRead MoreSocial Work Child Observation Report1545 Words   |  7 Pagesprocess of negotiating an agreement to carry out a child observation in a school. It will explain my role as a social work student in the process of negotiating observation agreement with the school. Some of the issues considered in my negotiation were confidentiality, ethical issues and values, consent, communication, legal issues, professionalism, skill, voluntary participation of participant, contingency plan and limitations. The name of the child observed in this work will not be included for dataRead MoreChild Development Observation Report Essay2420 Words   |  10 PagesCompare and contrast a child from younger age group with a child from an older age group. For the younger age group, I observed a 6-month-old, boy infant, called Manden, in my friend’s home. 1. Adult/Teacher Interaction: In an adult interaction, the child I observed were more engaged with the people around him by infant-directed speech. His mom and I were basically called his name by rhythm, and he responded to us by smiling and being excited. As I observe in terms of turn-taking, I realize

The Universal Effects of Animal Cruelty Free Essays

Did you know that animals are not the only ones affected by animal cruelty? In fact, both animals and humans alike receive trauma and pain as a result of these atrocities. Many of these perpetrators involved in these harmful acts of abuse tend to not know the effects of their crimes and almost never have a good reason for doing so. Studies show that there are two types of animal cruelty: passive and active. We will write a custom essay sample on The Universal Effects of Animal Cruelty or any similar topic only for you Order Now Passive cruelty is not indirect abuse, but it involves neglect of caring for animals, whereas active cruelty is meant to purposely harm the animals and it is often associated with sociopaths. Animal cruelty is evident all around the world and includes: starving and not caring for domestic animals, testing products on animals, being utilized as shark bait, brutalizing and harming animals during film productions, and the notorious cruelty done for generation after generation without any particular reason. There has to be more laws implemented to stop harming animals overall, since the animals themselves are helpless in getting aid. Animals deserve just as much respect and rights to live in this world as humans do. Animals everywhere are just like humans and want to protect their loved ones. Animal cruelty is a worldwide issue that harms all living beings mentally and physically, therefore, in order to create a humane society for all organisms, it should altogether be stopped. First, many people think that hurting animals is harmless to us humans, but they are wrong, because many human serial killers began their first crime as animal cruelty which then graduated into human cruelty. There is a lot of evidence that shows that serial killers and abusers began with animal cruelty. If a human can abuse animals and show psychological issues, then it is possible that they can do the same harm to a human, which would solemnly cause not only harm to the animal society, but to the human society. Stopping animal cruelty and reporting people who do these malicious acts can possibly prevent human massacres as well as animal massacres. In 1997, Boston’s Northeastern University and the MSPCA did a study that found â€Å"70% of all animal abusers have committed at least 1 other crime and that 40% had committed violent crimes against humans† (Internet). This suggests that nearly half of the people that commit animal cruelty crimes also commit human cruelty crimes. Any kind of violence against a human being is inhumane and isn’t allowed, just as animal cruelty shouldn’t be allowed, seeing as many criminals have a tendency to follow up with human cruelty crimes. Eric Harris and Dylan Klebod were two high school students that killed 12 classmates and then committed suicide only after they had â€Å"bragged to friends about mutilating animals. If these acts had been reported to authorities and taken seriously, these two young men might have been put in a proper facility and helped, possibly avoiding the horrific massacre† (Internet). This suggests that the criminals aren’t the only ones who can prevent these kind of animal and human cruelty crimes, but bystanders and those who overhear people doing these such things can take one step forward and report these crimes. Given these type of examples, it should only be more motivation for every state, every country, and every continent to implement anti-animal abuse laws to save lives. Anybody can be helpful in saving many more animal lives as well as human lives, not just the government and the legal system, because animals and humans are always important to somebody. Second, most animal cruelty happens in a household and chances are there are children in these households that either grow up traumatized or influenced to repeat these atrocities. Children are more vulnerable to being corrupted from witnessing animal cruelty because these images stay with them as they grow older and they can possibly reenact these crimes themselves. The criminals either force the children in the household to watch the abuse take place or they abuse the children as well. This can cause trauma in young children, which causes them to grow up corrupted or chances are that â€Å"a child abusing an animal can grow up to be someone who commits other violent crimes† (Internet). This suggests that human children are also affected by animal cruelty as well as the animal victims. These children can be scarred for life, whether it’s mentally or physically. Children aren’t the only ones who have to observe animal cruelty going on, but they are the future of every generation and if they are broken at an early age, then they cannot make it in a stable life. Also, with a constant cycle of children witnessing animal cruelty and then committing to animal cruelty, there will only be more and more people affected by this and then it will be harder and harder to put an end to. Children at a young age will have to learn from somebody, if not their parents, and they â€Å"do not have ine control over their movements and impulses—they will want to treat their pets with love, but will need a little help from you to do it correctly† (Internet). This suggests that the adults and teenagers of the world can control how a child’s development turns out and if we do not perform animal cruelty acts in front of children then they will not be exposed to a harsh world as they grow up. The earlier we instill kindness into nurturing child development, the less they’ll turn out to be convicted of animal cruelty felonies. Third, passive and active cruelties are both common from people who only do it to feel a sense of power and authority, but that in itself is senseless since it still harms many animals and people. In most cases, â€Å"most animal abusers find some sort of fulfillment or power in torturing a victim they know can’t fight back, which is why crimes like rape and child molestation are committed. † (Internet). This suggests that the abusers want to feel superior and want to harm their pets or wild animals just to achieve this sort of power. This would be considered an unfair fight when the perpetrator knows that the animal can’t do anything to defend itself and no one would be around to help it. As Jenny Leigh says, â€Å"It is our job to be the voice for creatures who cannot speak up for themselves† (Internet). People like Jenny are affected by the violent crimes done to animals and their disturbance makes them want to find ways to help these poor animals. In other cases, the animal abusers find it amusing to perform sadism on poor animals without considering how that animal feels. One way that one could feel control by hurting an animal is for example, when a husband may hurt the family pet in order to show his wife or kids what he is capable of doing to them whenever he gets angry enough. Another person may use his or her own pet to hurt other animals just to feel a gain of power and control. These kind of people â€Å"suffer from serious, psychological problems that will probably not go away on their own†¦. Without help, the psychological problems these people have can haunt them for their whole lives† (Internet). This evidence suggests that the people who intentionally hurt animals already have some psychological issues that make them the way they are. These people need help from psychologists and people that know that they have a problem with abusing animals should aid them in receiving help to solve their problems. Lastly, most people don’t understand that they actually take part in animal cruelty and these heedless actions cause much passive cruelty, if not any active cruelty. People that are harming the animals don’t even realize the consequences of their actions and they don’t understand that it is actually a really bad thing to do. It is senseless to allow people to carelessly roam around abusing animals without even thinking about it. While active cruelty is more common and disturbing, passive cruelty isn’t any less important. In fact, it can lead to â€Å"terrible pain and suffering, and ultimately death. Examples include starvation, dehydration, untreated parasite infestations, inadequate shelter in extreme weather conditions, and the failure to get medical care† (Internet). This evidence suggests that the owners of domestic animals harm their pets in their own ignorance and neglect. Animal shelters are designed to give unsheltered animals a chance to have a provided home with a caring owner, but with neglectful owners that commit passive cruelty to their pets, it is difficult to tell if the person the shelters give the animal to can be trusted. Whether it’s active or passive cruelty, people need to be fined or arrested for hurting any kind of animals. However, some people actually think that animal cruelty is good because killing animals such as cows and chickens provide food for humans. Some say that humans need animals for food and that it is inevitable for animal cruelty to come to a complete end when there are many people out there in the world who can’t give up eating meat. â€Å"For centuries people killed animals for food and never considered it cruel. It was just a survival† (Internet). This evidence suggests that as long as people feel that they need to eat meat in order to survive, animal cruelty will not be stopped. People see meat as a basic necessity for ensuring their survival when it comes to food, so they won’t think too hard on how guilty they should feel when they learn that animal cruelty is how their food is made. In spite of that, animal cruelty should still end, because everyone could always become vegetarians since it is healthier for our planet and ourselves. The manufacturing and producing of many meats or products derived from dead animals releases many greenhouse gases on our earth and contributes to even more global warming which will eventually harm all humans and animals alike. This â€Å"little† act of animal cruelty to provide food isn’t as big as a necessity when there are plenty of greens around and when many lives won’t be harmed in the making. In conclusion, animal cruelty hurts animals and humans respectively and must be stopped in order to achieve a humane societal world. This research is important because people need to know what happens in this world. People deserve to know the truth about how the world is running itself and rather than being lied to by the government, people can be educated and informed on these worldwide issues which can then motivate them to help stop it. People will realize what animal cruelty does to animals and humans altogether and they can protest to end it or have laws implemented to ban it. Many people are disturbed, traumatized, and angered by the violent animal cruelty acts but they have no kind of power in trying to stop it, so this would be really helpful for those who are in the unknown of this issue. Works Cited Information on Animal Cruelty ASPCA 13 April 2011 http://www.dosomething.org/tipsandtools/info-animal-cruelty Through Their Eyes, The National Animal Abuse Registry 2004, 13 April 2011 http://www.inhumane.org Leigh, Jenny. Animal Cruelty Must Stop 13 April 2011 http://www.teenink.com/hot_topics/environment/article/90968/Animal-Cruelty-Must-Stop/ 11 Facts about Animal Cruelty 13 April 2011 http://www.dosomething.org/tipsandtools/11-facts-about-animal-cruelty Animals Used for Food PETA 13 April 2011 http://www.peta.org/issues/animals-used-for-food/default2.aspx Beaulne-Stuebing, Laura. What’s Good about Animal Cruelty? Thrust Labs 17 January 2008, 13 April 2011 http://stayingvegan.com/vegan-university/whats-good-about-animal-cruelty/ Talking to Kids about Animal Cruelty ASPCA 2011, 13 April 2011 http://www.aspca.org/fight-animal-cruelty/talking-to-kids-about-animal.aspx Chicken Cruelty http://library.thinkquest.org/05aug/00044/id42.htm How to cite The Universal Effects of Animal Cruelty, Papers

Impact of Brand Equity on Consumer Behavior †MyAssignmenthelp.com

Question: Discuss about the Impact of Brand Equity on Consumer Behavior. Answer: Introduction: Brand equity is defined as the commercial value that derives from consumer perceptions about the brand name of a particular product or service. The concept of brand equity does not rely on the product or service itself, rather than doing this, brand equity focuses on the brand image and consumer perception about the product or services (Freling Forbes, 2013). The marketing industry is greatly influenced by the concept of brand equity which decides the success and failure of the business deals their future development perspectives. The brand name can easily generate revenues from the simple brand recognition. The products having higher brand value earn more revenues rather than a product having great quality without a bradn name. Brand equity refers to the value of brands. In contrast with these facts, bradn equity is studied from two distinct perspectives, such as Cognitive Psychology and Information Economics (Godey et al., 2016). In accordance with the definition of Cognitive Psychology, the brand equity depends on the awareness of consumers in case of brand features and offerings of the brands. Whereas, Information Economics states that brand names are itself a signal for signifying the quality of product. Consumer Behavior Consumer behavior is defined as the study of individual and groups who are using, selecting and disposing the products, services and ideas for satisfying their needs and demands. Consumer behavior has important relation with the marketing trends and concepts. Marketers understand the consumer behavior while doing some surveys about their products and making their policies popular within the market (Goh et al., 2013). The marketing professionals get trained for understanding the needs and functional demands of consumers within various segments of markets. Marketing professionals changes their strategic moves and development process of strategies according to the variations of demands of consumers. These strategies guide them to declare some products as obsolete and as a result of this fact, some new products and services are introduced within the market place with respect to the consumer demands. Impact of Brand Equity on Consumer Behavior According to Chovanova, Korshunov and Babcanova (2015), In between the year of 2009 and 2014, the complex research on brand management was conducted within Slovak republic at the Faculty of Materials Science and Technology, Slovak University of Technology. This survey revealed that the 52. 2% males, 47.8% females and more than 18 years old Slovak inhabitants are attracted towards the brand value and their responses are towards the organizations those are having high amount of bradn value for their products and services. The consumer behavior changes the entire production of any organization and also it mandates the functional strategies that are taken by the organizations for managing their brand concerns within their competitive target market. These decisional aspects maximize the market share with respect to the organizational objectives and consumer demands from their market premises (Huang Sarigll, 2014). The consumer based brand equity is come up with significant development in the field of knowledge based and strategic branding of products and service within any organization. The following figure shows the impactful decisions of different authors about consumer based brand equity. According to Rehman (2016), due to increased competencies within the sector of mobile phone manufacturing business there is one question that is getting raised in the contemporary time is that is brand equity is motivating this business or purchasing behavior of individual?. In contrast with various evidences about this fact, this aspect is highlighted that brand equity is entirely influencing the development of consumer behavior with respect to various functional areas of involvements within the competitive market. The above figure is showing significant process of managing brand value and brand management within the technical sound industry where phone manufacturing processes are prioritized with respect to consumer demands and functional aspects. There is various significant resources information that is made available within the web or journal articles. The above figures and functional aspects are showing the impacts and behavioral analysis of the consumer behavior for identifying their responses over the target markets. In accordance with the findings and analysis of the research topic, following are the concerned hypothesis identified for this research process: H1: Brand Equity of Apple is impacting on the consumer behavior H0: Brand Equity of Apple is not impacting on the consumer behavior The entire research process is based on the secondary data collection about the impact of brand equity on consumer behavior of organizations. In contrast with this fact, the consumer behavior has been studied within this report with respect to various functional aspects involved within organizational behavior and functionalities involved within their target market (Brodie et al., 2013). In contrast with these facts, the research process is arranged with respect to critical literature review based on the definitions of bradn equity and consumer behavior. The literature review is linking the research objective with the general concepts of consumer behavior and brand equity involved within any organization (al Adams, 2014). The crucial objective of this report is to analyze the crucial factors of brand equity that are impacting on the consumer behavior of Apple. In contrast with this fact, the general description about brand equity and consumer behavior discussed in the segment of lite rature is helpful to the researcher in finding and collecting raw data that shows impact of Apples brand equity on their consumer behavior. Methodology used by this research This project report is focusing on the qualitative methods as there are various secondary resources which are being used within this research topic for understanding the impact of brand equity within the consumer behavior. The brand equity of Apple is greatly impacting on their consumer behavior with respect to the standards of products and quality of services (Freling Forbes, 2013). This report is describing the process analyzing the impact of brand equity on consumer behavior of Apple. The finding and analysis shows the collection of data sets that supports the objectives of the research process. This research has considered the impact of brand equity on consumer behavior of Apple. In order to convey these aspects and funding, various research papers, journals and annual report of Apple are studied in order to collect data from those resources. The aim of this research is to make an analysis on the impact of Apples brand equity on the consumer behaviors in purchasing the products of Apple. Various secondary sources of information are used for conveying this research that is readily available within websites (Chovanova, Korshunov and Babcanova 2015). These data are viewed as the raw data involved within research process for supporting the research objectives and aims. Some of the resources that are reviewed in this research are Apple Inc. website, annual report, Australian Bureau of Statistics (ABS) report etc. In addition to this, previous research papers that are published on Apples consumer buying behavior and brand equity are used within this research process for collecting data. The Annual report of Apple is helpful in identifying the growth of revenues of Apple. According to Apple Press Info published in the site of Apple Inc. in the year of 2015, Apple was announced their financial results for its fiscal 2015 fourth quarter ended sin September 26, 2015. The company earned revenue of $51.5 billion in that year. The net profit from this was 11.1 billion dollar (Titcomb, 2015). The above figure shows the net growth of iPhone from 2011 to 2015. This reveals that in the year of 2011 Apple had growth revenue about $108.2 billion and profit $25.9 billion, in 2012 revenue was $156.5 billion and profit was 41.7 (Titcomb, 2015). In accordance with all of these data this growth of revenues and profit got higher values in the year of 2015, revenues- $233.7 billion and profit- $53.4 billion. All of these figures are showing the growth consequences about Apple that reveals high demands for the Apple products among their consumers. iPhone is one of the most popular products of Apple that is gaining high revenues in comparison with other smart phones available within the market. The above figure is showing the sales growth of iPhone in between the year of 2011 to 2015. In the year of 2011, the sales for iPhone were 16.2 million (Titcomb, 2015). This amount of sales got increased in the year of 2015 and it was 74.5 million. These raw data reveals that the demands for Apple phones and products are getting increased in the contemporary times with respect to the demands of consumers. The consumers are getting attracted towards Apple as they are finding interesting offers and functionalities among Apple Products. There are various consequences that need to be managed with respect to branding of company images. In contrast with this fact, Apple is one of the worlds leading organizations that manufacture phone and other electronic devices for grabbing customer attention. There are three objectives that are considered as building block of this research process. These research objectives are linked with specific sections that are covered within this research project. The analysis for finding the purpose of brand equity within organizations are elaborated within the literature review section for managing different developmental aspects and functional areas of development within different organizations (Freling Forbes, 2013). Apple has also followed some specific set of strategies and functional steps that are elaborated from general perspectives of phone manufacturers within competitive market. Identification of branding strategies are covered within the third section of the literature review which states that the branding strategies can motivate the user interests and gain functional advantages from significant areas of markets. The emotional branding strategies of Apple are motivating the consumer behavior with respect to their changing behaviors and functional demands of individuals (Godey et al., 2016). Apple always prioritizes the demands significant development of user interests and they provides effective innovations for make the users motivated with respect to their new developments. Linking to objective To understand the purpose of building brand equity This aspect is analyzed in the first part of the literature review that states which is defining the brand equity concepts with respect to marketing and organizational trends. In contrast with these facts, the literature review is elaborating purpose of building brand equity within organizations for managing organizational development as well as for managing customer satisfaction. The section Brand Equity is mainly answering this segment of objective. Linking to objective To identify branding strategies that is followed by Apple in order to create brand equity among consumers The identification of branding strategies that are followed by Apple for creating brand equity among consumers is identified in the section of Consumer Behavior and Impact of Impact of Brand Equity of Phone Manufacturers on Consumer Behavior which is generalizing impact of strategies that are included within the phone manufacturing industry. Therefore, this aspect can be easily related to Apple as they also focus on their strategy selection of attracting consumers. Linking to objective To analyze how brand equity of Apple influences consumers buying behavior This objective can be linked with the section of Impact of Brand Equity of Phone Manufacturers on Consumer Behavior. This aspect can be considered as the impactful area that needs to be considered by Apple as they needs to study the consumer behavior with respect to various functional aspects of consumer behavior. According to the findings from different resources such as Apple Inc websites and different journal papers, this is highlighted that the brand equity of Apple is impacting on the consumer behavior of their products. Different collected data sets and functional analysis on those data highlights the impactful situation on the consumer behavior of Apple.r This hypothesis is considered as the null hypothesis and according to the data collection and findings from the research it is highlighted that the consumer behavior is changing due to the impactful brand equity of Apple. Conclusion This research is showing all the elaboration about different research questions that are considered within this research process. The contexts are elaborated as follows: Fist research question is elaborating about the purpose of creating brand equity. According to the findings from this research process, this is identified as that Apple has increased their revenues by 51 million in the year of 2014. Therefore, this figure shows that Apples consumer behavior changes accordingly with the concept of brand equity. The second research question states about the strategies used by Apple that improves their bradn equity among their customers. This aspect is analyzed that Apple uses consumer friendly branding strategy that manages their consumer behaviors. The third research question is elaborating about the process that Apple follows for managing consumer experiences. This aspect is managed with respect to the different figures that are highlighted in the data analysis part of this research. In the year of 2015, total 74.5 billion iPhones has been sold that shows the attractive consumer behavior towards their products. This can be concluded that this research paper is consists of mainly two parts of project contexts and project proposals. Project context is nothing but the elaboration about my project profession as one marketing professional. Apart from this part of the assignment, the project proposal is elaborating about impact of brand equity on consumers buying behavior: an analysis of Apple. These second part is mainly focused within this project report. The literature review of this assignment is dependent on the secondary resources and the concerned data from secondary resources are critically analyzed within this report. The research is only trying to analyze the impact of brand equity on the consumer behavior of Apple. However, there are various other aspects such as brand quality, brand pricing and other important related to brand values that also need to be studied. Apple should focus on network connectivity of their sales and revenues growths. The organizations should utilize their brand image in order to innovate new things among consumers. The strong innovations process can only be successful if significant threats to Apples business are minimized. References Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis.Journal of Business Research,66(1), 105-114. al, B., Adams, R. (2014). The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: TurkeyUK Comparison on Coca Cola.Procedia-Social and Behavioral Sciences,150, 475-484. Chovanova H.H., Korshunov I. A. and Babcanova D., (2015). Impact of Brand on Consumer Behavior. Ac.els-cdn.com. Retrieved 16 May 2017, from https://ac.els-cdn.com/S2212567115016767/1-s2.0-S2212567115016767-main.pdf?_tid=1639e7b4-3a2d-11e7-a36c-00000aacb35dacdnat=1494935277_122ff55ff32068a7c8d217fa5d72a24c Department of Employment. (2012). Advertising and marketing professions (Source: ABS LFS, Department of Employment trend data to November 2015). Retrieved from https://joboutlook.gov.au/occupation.aspx?search=alphatab=statscluster=code=2251graph=EG. Freling, T. H., Forbes, L. P. (2013). An empirical analysis of the brand personality effect.Journal of Product Brand Management. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of Business Research,69(12), 5833-5841. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of Business Research,69(12), 5833-5841. Goh, K. Y., Heng, C. S., Lin, Z. (2013). Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), 88-107. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Huang, Z. J., Cai, L. A. (2015). Modeling consumer-based brand equity for multinational hotel brandsWhen hosts become guests.Tourism Management,46, 431-443. IDG Communications. (2017). Marketing professionals prove hot property in Australian jobs market. Retrieved from: https://www.cmo.com.au/article/579697/marketing-professionals-prove-hot-property-australian-jobs-market/ Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Rehman, M. (2016). The Effect of Brand Equity of Mobile Phones on Customer Satisfaction: An Empirical Evidence from Pakistan. American Journal of Business and Society, 1(1), 1-7. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall. Statista. (2016). Apple's revenue worldwide from 2004 to 2016* (in billion U.S. dollars). Retrieved from https://www.statista.com/statistics/265125/total-net-sales-of-apple-since-2004/ Yi Zang., (2017).The Impact of Brand Image on Consumer Behavior: A Literature ReviewFile.scirp.org. Retrieved 16 May 2017, from https://file.scirp.org/pdf/OJBM_2015011615441425.pdf Titcomb, J. (2015).Apple reports biggest annual profit in history with net income of $53.4bn.Telegraph.co.uk. Retrieved 18 May 2017, from https://www.telegraph.co.uk/technology/apple/11959016/Apple-reports-biggest-annual-profit-in-history.html